1.05 Bloody Mary

Title Bloody Mary
Episode # Season 1, Episode 5
First aired October 11, 2005
Directed by Peter Ellis
Written by Ron Milbauer
Terri Hughes Burton
Outline Sam and Dean investigate what seems to be an urban legend come to life.
Monster Ghost
Location(s) Toledo, Ohio
Fort Wayne, Indiana
Timeline November 31 or December 31 (speculation)

All over the world, kids play the "Bloody Mary" game, daring each other to say her name three times in a mirror. But no one has even died from it. Until now. Sam and Dean must find a way to stop her before she claims another victim.

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Music
* Fall Out Boy - Sugar We're Going Down
* Def Leppard - Rock of Ages
* The Rolling Stones - Laugh, I Nearly Died

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Trivia

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Quotes
[Sam bribes the morgue attendant with money so he shows them a corpse]
Dean: Dude, I earned that money.
Sam: You won it in a poker game.
Dean: Yeah.

 

Dean: [about Sam's plan to destroy Bloody Mary] Well, who's gonna summon her?
Sam: I will. She'll come after me.
Dean: You know what? That's it. [pulls car over] This is about Jessica isn't it? You think that's your dirty little secret, that you killed her somehow? Sam, this has got to stop, man. I mean, the nightmares and calling her name out in the middle of the night - it's gonna kill you. Now listen to me: it wasn't your fault. If you wanna blame something, then blame the thing that killed her. Or hell, why don't you take a swing at me? I mean I'm the one that dragged you away from her in the first place.
Sam: I don't blame you.
Dean: Well you shouldn't blame yourself, because there's nothing you could have done.
Sam: I could have warned her.
Dean: About what? You didn't know what was gonna happen! And besides, all of this isn't a secret, I mean I know all about it. It's not gonna work with Mary anyway.
Sam: No you don't.
Dean: I don't what?
Sam: You don't know all about it. I haven't told you everything.
Dean: What are you talking about?
Sam: Well, it wouldn't really be a secret if I told you, would it?
Dean: [looks surprised, then stern] No. I don't like it. It's not gonna happen, forget it.
Sam: Dean, that girl back there is going to die unless we do something about it. And you know what? Who knows how many more people are gonna die after that? Now we're doing this. You've got to let me do this.

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References
Dean: Do I look like Paris Hilton?
Said while Sam is filming Dean with a camcorder. Most likely Dean was making a reference to Hilton's infamous sex video, which made the rounds on the internet. It's also perhaps a bit of meta, as Hilton and Jared Padalecki worked together in the film House of Wax.

Others...
* A great deal of the aesthetic of the villain (Bloody Mary) in this episode is taken from the Japanese horror film and American remake, The Ring.